It’s not enough to simply put a web site out there that provides visitors with information about your business, products and services.  The web is a powerful medium that provides the means for businesses of all sizes to incorporate business functions into their website.

Aaron Weiche at Prime Advertising has written a well thought out article in regards to this issue and how it relates to the news industry and USA Today.  This is a great example of the direction the news industry might be going, but where is your business sector headed?  Are there efficiencies the web can provide your business?

Whether it’s e-commerce, project management, or simple accounting tasks such as invoicing, your customers will soon demand that you build a business function or two into your web solution.